By: Laurie Provin, Senior Vice President of Marketing
This year at NeoCon 2022, we’re introducing a new brand to bring people together in ways that inspire and energize them to be more collaborative, creative, and connected so they can do their best work.
The way we work has changed dramatically in the past few years, and the tools we use to work should do the same. As a result, we are creating a new brand for a new era of productivity. A brand that fosters collaboration, stimulates creativity, and empowers people to reach their full potential. This is Calyx by Claridge, the successor and new chapter of Claridge Contract Furniture.
With the new brand comes new products! Therefore, we are exceeding the efforts to meet all of your glass & porcelain whiteboards and collaboration needs.
First, we have the Aceno is an all-in-one office solution. Easily move from the floor space divider to the wall track system, to storage in a contemporary mobile cart. Featuring our lightest panel, Aceno panels integrate into all parts of the system – creating more collaboration with ease.
Secondly, we have the Cursive Wall-Mounted Board. This combination board flows seamlessly from a tack to a writing surface or vice-versa. Add an aesthetic to your space, and most importantly elevating functionality. Choose between a multitude of colors and surfaces for a truly BYOB (build your own board).
Lastly, we are introducing the Nimbus. A multi-purpose markerboard mobile featuring our best in class LCS Porcelain writing surface or tack surface, and center storage space to keep accessories for collaboration on the move.
Above all, the Claridge marketing and branding team engaged in a year-long effort to create four pillars that support the brand: collaboration, human-centric design, operational excellence, and a robust product portfolio.
In addition, a new product innovation team has also been seated, one that focuses on bringing beautifully designed and well-constructed glass boards, whiteboards, space creators, functional décor and visual communication solutions to market.
In conclusion, NeoCon 2022 provided a platform for Calyx By Claridge to be introduced to an unprecedented crowd and to show why we are a leader in the industry for providing innovative solution in commercial interior and furniture.